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Pointing out the dynamics we witness in India with regards to sustainability consciousness, especially while disposing off the use clothes, Abhishek Bansal, Head of Sustainability, Arvind Limited says, “In the past few years, there has been a rapid change in how we consume, how much we consume and what we consume. These three factors have completely changed the dynamics of the industry. Lifestyle choices and per capita incomes have also changed in India. This has led to increased consumption and disposal. However, in India we still see that the used clothes are still getting passed on to charity or someone in need, more often than it goes to the landfill. The increased consumption does have a huge impact on environment. However, there is an alternate path involving cleaner production and better raw materials, which could lead the industry to a better path and lower impacts, ever with higher production. At the same time, there is also a need to engage customers and educate them to chose sustainable clothing and waste less.”x cricket balls Open URL :j158.ccDomestic or International?: The biggest challenge for most fashion brands is to decide whether to stay domestic or offer Indian designs in the International market. With the world’s second-biggest consumer base of the world existing in India, fashion houses constantly struggle with this dilemma. The bigger challenge being that majority of the apparel industry caters to Indian women as the target market.x cricket balls Open URL :j158.ccRevenue of Pantaloons for the quarter under review grew by 28 percent to Rs 961 crore. Open URL :j158.cc
Also as documented by various researches, a majority of women prefer to shop online with a desktop while men prefer mobile. Men limit their search to particular products they have in mind at the time of purchase, while women find other products apart from their intended shopping interest, as well. Both sexes consider price as a factor to decide, but men tend to compromise easily with quality over price while women are particular about price and close a purchase with the best available offer.x cricket balls Open URL :j158.ccSingh said the company currently has 600 stores, mostly owned, and its products are also available in 5,000 multi-brand outlets.x cricket balls Open URL :j158.ccThe essence of the partnership is an entrepreneurial mindset and passion towards Retail Business. Our team works along with our Franchise partners on detailed profitability model with store P&Ls/ Business targets which are monitored on a continuous basis by our Area managers. The catchment plans are then worked out to drive footfalls through sustained calendar activations for the stores. The team trains the franchisee and store team on retailing principles, emerging trends, product training and visual merchandising keeping it relevant for franchisee and customers. Open URL :j158.cc
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Pointing out the dynamics we witness in India with regards to sustainability consciousness, especially while disposing off the use clothes, Abhishek Bansal, Head of Sustainability, Arvind Limited says, “In the past few years, there has been a rapid change in how we consume, how much we consume and what we consume. These three factors have completely changed the dynamics of the industry. Lifestyle choices and per capita incomes have also changed in India. This has led to increased consumption and disposal. However, in India we still see that the used clothes are still getting passed on to charity or someone in need, more often than it goes to the landfill. The increased consumption does have a huge impact on environment. However, there is an alternate path involving cleaner production and better raw materials, which could lead the industry to a better path and lower impacts, ever with higher production. At the same time, there is also a need to engage customers and educate them to chose sustainable clothing and waste less.”x cricket balls Open URL :j158.ccDomestic or International?: The biggest challenge for most fashion brands is to decide whether to stay domestic or offer Indian designs in the International market. With the world’s second-biggest consumer base of the world existing in India, fashion houses constantly struggle with this dilemma. The bigger challenge being that majority of the apparel industry caters to Indian women as the target market.x cricket balls Open URL :j158.ccRevenue of Pantaloons for the quarter under review grew by 28 percent to Rs 961 crore. Open URL :j158.cc
Also as documented by various researches, a majority of women prefer to shop online with a desktop while men prefer mobile. Men limit their search to particular products they have in mind at the time of purchase, while women find other products apart from their intended shopping interest, as well. Both sexes consider price as a factor to decide, but men tend to compromise easily with quality over price while women are particular about price and close a purchase with the best available offer.x cricket balls Open URL :j158.ccSingh said the company currently has 600 stores, mostly owned, and its products are also available in 5,000 multi-brand outlets.x cricket balls Open URL :j158.ccThe essence of the partnership is an entrepreneurial mindset and passion towards Retail Business. Our team works along with our Franchise partners on detailed profitability model with store P&Ls/ Business targets which are monitored on a continuous basis by our Area managers. The catchment plans are then worked out to drive footfalls through sustained calendar activations for the stores. The team trains the franchisee and store team on retailing principles, emerging trends, product training and visual merchandising keeping it relevant for franchisee and customers. Open URL :j158.cc
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